about us
Carrera Advertising, a full-service automotive advertising agency, was established in 1994 by Nick Carrera. Over the past 29 years, we have worked with over 100 of the largest dealers and dealer groups in the nation. Our clients are the heart of our agency and we work tirelessly to provide them with decades of automotive industry knowledge and foresight to help build their brand, without limits.
Carrera Advertising is your everyday consultant, your Monday morning pep talk, your trusty teammate and most important, your dealership’s secret weapon!
Once you get to know us, you will see that we are much more than your typical Tier 3 automotive advertising agency. Our purpose is to build long-term, mutually beneficial relationships with our clients by using our knowledge, experience and creativity to communicate their brands effectively. The professional capabilities that each of our departments offer is what separates us from the average agency.
Additionally, in 2015, Carrera’s sister company, CF Search Marketing, owned by Cristina Carrera and Pierre Forini. An already established company since 2007, moved into our offices along with their 35+ employees, this added to the professional service Carrera Advertising already provided. Bringing with them services such as SEO, SEM, Social Marketing, Web Care, Re-targeting Ad, Reputation Management, ShopperID and Dealer Inventory Insights, and making the Carrera/CF Group a very competitive Marketing, Search and Advertising company.
In January 2022, Gabrielle Carrera Sloan joined her parents and became our Regional Sales Director transforming our company with innovative thinking and marketing strategy, and creating “THE DREAM TEAM.”
We will continue to innovate our company to bring our client partners the best services available, and making us the Your One-Stop Shop for all your Automotive Search, Marketing and Advertising needs.
how we do it
we consult
We learn your objectives, your opportunities and everything else in between. We analyze your needs and pre-produce a full presentation of spots specific to your dealership to show you the quality of our creative with lightning-fast turnaround.
We pride ourselves on being able to provide tactical solutions to combat all of your marketing challenges and increase your share of voice.
we create
Our research team digs deep using the latest research tools: Polk Automotive Intelligence, Cross Sell, Nielsen, Experian, Smart Plus, and Scarborough, to name a few.
We take the time to get to know your dealership on a personal level, which means that everything we create will fit in with your store's branding.
we connect
In today's world, there are so many ways to connect to an audience. Not only through traditional methods like TV, video and radio, but also by pairing your message with digital marketing outlets like social media platforms.
By understanding the many facets of your dealership, our marketing ideas help your rooftop move metal.
